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Marina Bay Sands and Resorts World Sentosa have signed Memorandums of Understanding (MOUs) with the Singapore Tourism Board (STB) to boost visitation to their respective precincts. The partnerships aim to introduce appealing lifestyle and entertainment programming, as well as exclusive experiences and offers for visitors.

Marina Bay Precinct Partnership

The STB has partnered with MBS and UOB bank to promote the Marina Bay precinct as a vibrant must-visit destination. This builds on an existing partnership that has already seen successful events like a popular drone show over Marina Bay. Under the new agreement, the partners will:

  • Present the Marina Bay precinct with a riveting suite of experiences
  • Promote hotels, attractions, entertainment, and more in the area
  • Explore joint offerings to propel tourism growth

Sentosa Precinct Partnership

The STB has also signed an MOU with RWS, Sentosa Development Corporation (SDC), and DBS Bank to enhance Sentosa's guest experience. This multi-lateral partnership aims to:

  • Unveil joint offerings to drive tourism to Sentosa
  • Solidify Sentosa's position as Asia's premier island resort getaway
  • Draw global visitors from diverse and affluent segments

Resorts World Sentosa's Vision

RWS CEO Tan Hee Teck highlighted their shared vision with partners "to draw global visitors from diverse and affluent segments to the island, as well as increasing tourist spend." He added that with their transformational RWS 2.0 plan, "Resorts World Sentosa is well poised to become a shining gem" in the region.

These strategic partnerships aim to boost visitation and enhance the overall tourism experience in Singapore's key precincts, leveraging the integrated resorts' world-class offerings and the partners' collective strengths.

Engage with AJM

As these tourism industry changes re-shape Singapore's employment landscape, AJM is ready to step in and assist both businesses and jobseekers. Our in-depth knowledge of HR and Asia's employment laws make us a trusted recruitment service provider. Feel free to reach out to us to find the perfect fit for your business needs or for your career ambitions.