Vietnam’s integrated resort landscape is entering a new phase — one that recognizes a simple operational truth:

Weather matters.

Hoiana Resort & Golf has launched a new all-weather indoor attraction called The Entertainment Hub, positioning it as a “traveler’s playground” designed to ensure year-round engagement regardless of climate conditions.

On the surface, this is a lifestyle addition. Strategically, it reflects a maturing IR model in Vietnam.

Why This Move Is Timely

Located near Hoi An in Quang Nam Province, Hoiana sits in a region that experiences:

• Heavy rainy seasons

• Typhoon risk

• Humid tropical climate

Unlike urban IR markets such as Singapore or Macau, resort-style destinations in Vietnam must manage environmental seasonality more aggressively.

An indoor entertainment complex mitigates:

• Weather-driven footfall volatility

• Revenue dips during monsoon periods

• Guest inactivity within property

In short, it smooths the demand curve.

What The Entertainment Hub Represents

While specific attractions within the Hub focus on leisure and family-friendly experiences, the broader strategic intention is clear:

• Increase non-gaming dwell time

• Broaden visitor demographic beyond core gaming customers

• Enhance appeal to regional short-haul travelers

• Support family and group tourism

This aligns with Vietnam’s long-term positioning as a diversified tourism destination rather than a pure gaming hub.

Unique Angle: Climate-Resilient IR Design

Integrated resorts in tropical regions must increasingly incorporate:

• Indoor experiential zones

• Weather-protected retail corridors

• Multi-use entertainment spaces

As climate unpredictability increases globally, this could become standard IR planning practice.

Hoiana’s approach suggests Vietnam’s developers are thinking long-term — not just about gaming revenue, but property resilience.

Non-Gaming as Margin Stabilizer

Globally, IR operators are prioritizing:

• Retail

• Dining

• Live entertainment

• Lifestyle amenities

These segments:

• Diversify revenue

• Reduce gaming dependency

• Enhance family appeal

• Strengthen regulatory positioning

For Hoiana, expanding indoor entertainment could:

• Lift average length of stay

• Increase cross-spend

• Improve EBITDA consistency

In emerging IR markets, margin stability is as important as headline GGR.

Internal Relevance to Vietnam’s Tourism Ambitions

Vietnam continues to position itself as a premium tourism destination, competing regionally with:

• Thailand

• Singapore

• The Philippines

Developments like The Entertainment Hub reinforce the narrative that Vietnam’s resorts are evolving into full-scale entertainment ecosystems — not simply casino-led complexes.

This supports:

• Broader tourism marketing campaigns

• Increased airline connectivity

• MICE potential

• Family tourism growth

Strategic Takeaway

Hoiana’s launch of The Entertainment Hub is more than a lifestyle addition.

It signals:

• Recognition of weather-related operational risk

• Emphasis on non-gaming diversification

• Commitment to broader demographic targeting

• Progression toward a more resilient IR model

As Southeast Asia’s IR competition intensifies, success will not be defined purely by gaming floors.

It will be defined by:

Experience depth. Revenue diversification. Climate resilience.

Hoiana’s latest move suggests Vietnam’s IR sector is learning fast — and building for durability.