Century Entertainment maps move into Vietnam gaming market

Hong Kong-listed Century Entertainment International Holdings Ltd (Stock Code: HK) has revealed plans to expand its gaming business into Vietnam. The group recently formed a joint venture focused on gaming systems platforms, which generated over HK$5 million (around US$643,000) in its first three months of operation — a sign of early traction in its pivot to platform-based gaming.

According to its announcement, Century Entertainment signed a non-binding letter of intent with a casino operator in Vietnam, signaling its intention to explore table-game operations or related platform provision within the Vietnamese market. This move comes after the company wound down its VIP-room operations in Cambodia and now targets a shift toward technology-driven gaming systems and broader Asia-Pacific deployment. 

Vietnam’s regulatory environment is in a phase of cautious liberalisation. According to sector commentary, the country is reviewing pilot programmes that allow local players in selected casinos, while monitoring how it might responsibly expand gaming access. For Century Entertainment, the timing may offer a strategic opportunity — though it still faces significant regulatory and execution risks given the evolving market in Vietnam.

In summary, Century Entertainment’s Vietnam thrust represents a dual strategic shift: from land-based VIP gaming toward gaming-systems platforms, and from saturated markets toward a region with potential growth. Whether the company can convert its early JV revenues into sustainable operations will depend on the clarity of Vietnamese policy, partner execution, and how the platform model scales.