Content Writer: Janice Chew • Monday, 25/10/2025 - 17:31:31 - PM
Philippines-based DigiPlus Interactive recently announced a temporary suspension of its newly launched Brazilian platform, GamePlus, after just three weeks in soft operation. The company says the decision was strategic: to take time to analyze early usage data, deepen its understanding of Brazilian preferences, and return with a more “locally relevant” product.
This move arrives amid a rapidly evolving legal and regulatory climate in Brazil. As of January 1, 2025, Brazil’s Law No. 14,790 established a regulated framework for online gaming and sports betting, requiring players and operators to comply with strict licensing, taxation, and operational rules. Under this new regime, operators must often establish a legal presence in Brazil, pay multi-million real fees, and adhere to strong KYC/AML and responsible gaming protocols.
By pausing now, DigiPlus is signaling that entry into Brazil is not just a matter of compliance — it demands cultural calibration. The company intends to build features tailored to the Brazilian audience, including local design, vernacular content, and respect for regional gaming habits. Meanwhile, DigiPlus had earlier signaled interest in partnering with a local entity to navigate domestic market complexities.
Analysts see this as a prudent approach. Brazil’s first regulated year is expected to bring shifts in how the Secretariat of Prizes and Bets (SPA) interprets and enforces rules — especially regarding advertising, taxation, and player protections. If DigiPlus can return with a genuinely differentiated, compliant, and culture-sensitive offering, it may achieve stronger traction. But the road ahead is demanding — not just technically or legally, but also socially and competitively.