Content Writer: Janice Chew • Thursday, 26/01/2026 - 11:30:29 - AM
Philippine property giant Megaworld Corporation, led by tycoon Kevin Tan, has officially opened Cebu’s first stand-alone convention centre within one of its township developments. The launch marks a significant milestone for Cebu as it strengthens its position as a key destination for meetings, incentives, conferences and exhibitions (MICE), while reinforcing Megaworld’s long-term township-centric growth strategy.
Unlike traditional hotel-based ballrooms, the new convention centre is purpose-built to host large-scale exhibitions, corporate events and international conventions. Its stand-alone design allows for greater flexibility and capacity, addressing a long-standing infrastructure gap in the Visayas region. This positions Cebu to compete more effectively with established MICE hubs in Southeast Asia, while supporting the growing demand for premium business event venues outside Metro Manila.
From an economic perspective, the convention centre is expected to generate strong spillover benefits across hospitality, retail, transport and entertainment sectors within the township. MICE visitors typically deliver higher per-capita spending, extended stays and repeat visitation, contributing to a more resilient tourism and commercial ecosystem. The development also complements broader efforts to attract international events and corporate traffic into regional Philippine cities.
Looking ahead, the opening underscores Megaworld’s strategy of embedding large-scale commercial and lifestyle infrastructure into its townships to drive sustained value creation. With Cebu already enjoying strong air connectivity and a growing international profile, the addition of a dedicated convention centre enhances its competitiveness as a business and leisure destination. Industry observers view this as a timely investment that supports both regional economic development and Megaworld’s vision of integrated, future-ready urban communities.
