MGM China delivered a record-breaking 2025, highlighted by an all-time daily high of 111,000 visitors across its Macau properties on New Year’s Eve — a strong signal of Macau’s accelerating recovery.

Record Visitation Meets Strong Financial Growth

Beyond footfall, the numbers reinforce a solid operational performance. According to Pansy Ho, MGM’s operating revenue rose 11% to HK$34.8 billion, while Adjusted EBITDA increased 10%, reflecting the strength of Macau’s premium mass segment — where both MGM Macau and MGM Cotai are strongly positioned.

Ho described 2025 as a year of “extraordinary milestones,” with market share reaching a new high of 16.1%, nearly doubling pre-pandemic levels and demonstrating broad-based growth across multiple business segments.

Premium Experience Driving Performance

The company continues to double down on premium offerings. At MGM Macau, the introduction of 28 Alpha Villas, alongside the Alpha Club and ongoing refurbishments, reflects a clear intent to elevate the high-end customer experience.

This aligns with broader market trends, where operators are increasingly focused on:

• premium mass customers
• personalized experiences
• higher-value segments

Growth today is being driven by quality of spend, not just volume

Strategic Insight: Events + Premiumization

The record New Year’s Eve visitation highlights how event-led demand and premium positioning are working together.

Large-scale events drive traffic, while upgraded offerings ensure:

• higher engagement
• stronger spending
• better retention

The winning model is no longer just about attracting crowds, but monetizing experience effectively

Final Take

MGM China’s 2025 performance is more than a record year — it reflects a maturing strategy.

Macau is evolving into a market where:

• premium mass dominates
• experiences drive demand
• scale must translate into value

The next phase is clear:
not just more visitors — but better, higher-value visitors.