SJM Resorts Donates MOP700,000 to Support Tung Sin Tong’s Annual Charity Drive

SJM Resorts has reaffirmed its long-standing commitment to community welfare by donating MOP700,000 to support Tung Sin Tong’s annual fundraising campaign. The donation continues a tradition of collaboration between one of Macau’s oldest charitable organisations and one of the city’s major gaming operators. Tung Sin Tong, founded in 1892, is renowned for providing medical services, education support, and social assistance to the elderly and underprivileged — and SJM’s contribution helps sustain these programmes at a time when community needs remain significant.

SJM noted that the partnership reflects its corporate values rooted in social responsibility and inclusiveness. Executives highlighted that the company’s ongoing support goes beyond financial donations, extending into volunteering activities and broader CSR programmes aimed at improving quality of life for Macau residents. This aligns with broader market trends where major integrated resort operators increasingly emphasise philanthropy and community engagement as part of their post-pandemic repositioning strategies, echoing similar initiatives seen among Macau concessionaires in recent years.

The charity drive comes as Macau’s social services landscape continues to evolve, with demand for assistance rising amid demographic pressures and shifting economic conditions. Tung Sin Tong’s leaders have repeatedly emphasised that partnerships with corporate donors such as SJM are essential to keeping their free clinics, education subsidies, and other social initiatives accessible to those who rely on them. Independently, reports from Macau’s social welfare sector indicate that contributions from private enterprises have become a crucial supplement to government funding, strengthening the resilience of NGOs.

This year’s donation not only reinforces SJM’s role as a long-term corporate citizen but also strengthens the broader ecosystem of social support in Macau. As community expectations grow and the city continues diversifying away from gaming-led growth, CSR initiatives of this scale signal the operator’s intent to remain an active contributor to Macau’s social stability and welfare development.