Content Writer: Janice Chew • Friday, 26/02/2026 - 18:20:16 - PM
Corona Resort & Casino has launched a new “Corona Premium Mass” gaming venue, marking a strategic push to capture higher-value players as Vietnam’s casino market continues to mature. The new space is designed to bridge the gap between mass-market gaming and VIP play, offering upgraded service levels, enhanced privacy and a more refined gaming environment while remaining accessible to non-VIP customers.
According to management, the premium mass venue reflects changing player behaviour, with growing demand for better service, comfort and exclusivity without the credit-driven junket model traditionally associated with VIP gaming. Industry analysts note that premium mass has become one of the most attractive segments across Asia, delivering stronger margins, lower regulatory risk and more stable cash flow compared with traditional VIP play.
The move also aligns with broader regional trends seen in markets such as Macau and Singapore, where operators increasingly prioritise premium mass growth amid tighter oversight of junket activity. For Vietnam, where Corona remains the country’s only casino currently allowing local citizens to gamble under a government pilot programme, the expansion signals confidence in both domestic demand and Phu Quoc’s positioning as an integrated resort destination. Observers suggest the success of Corona’s premium mass strategy could influence future regulatory decisions and investment appetite in Vietnam’s emerging casino sector.