Content Writer: Janice Chew • Friday, 26/01/2026 - 00:16:01 - AM
In a bold step toward transforming Macau from a gambling-centric destination into a diversified global entertainment hub, Galaxy Entertainment Group (GEG) reported that it hosted 212 entertainment and sports events in 2025, reinforcing its role in advancing the city’s non-gaming tourism ambitions. The announcement, made in early January 2026, highlights how the company’s events strategy aligns with Macau’s broader policy to develop into a “World City of Entertainment.”
Galaxy’s portfolio of shows and sports events took place across its flagship venues — including the 16,000-seat Galaxy Arena, the Galaxy International Convention Center, Broadway Theatre, and the G Box performance space — and featured global music stars and top performers such as Jacky Cheung, Eason Chan, Jackson Wang, G-Dragon, Andrea Bocelli, Lang Lang, and Jimmy O. Yang. These high-profile attractions were only a part of the broader mix of music awards, variety shows, and major sports tournaments that contributed to Macau’s cultural calendar in 2025.
Galaxy’s entertainment push was not limited to concerts. The company also hosted key sports events, including the International Table Tennis Federation (ITTF) Men’s and Women’s World Cups and table tennis competitions connected to the 15th National Games of the People’s Republic of China, further helping Macau build a reputation as a destination for sports tourism and international competition.
These efforts reflect a strategic shift in Macau’s tourism ecosystem, which has historically been heavily dependent on gaming revenue. The Macau government and industry players have increasingly emphasized entertainment, MICE (meetings, incentives, conferences, exhibitions), and cultural events as vital drivers of visitor growth and economic diversification — a trend reinforced by policies encouraging non-gaming development. Galaxy’s event lineup in 2025 is thus seen as a substantive contribution to that vision.
Beyond concerts and sporting contests, GEG’s broader engagements throughout the year also included innovative partnerships and infrastructural investments aimed at strengthening Macau’s cultural and entertainment infrastructure. For example, the company renewed its strategic partnership with TMElive to continue bringing multifaceted musical spectacles to the city and extended its cooperation with Alibaba-linked Damai Entertainment and Macau Pass to streamline ticketing and event access, signaling a deeper integration with global event networks.
Galaxy has also pursued international expansion to support its promotional objectives. In 2025, GEG opened an overseas office in Singapore’s Central Business District, aiming to deepen regional ties, attract a broader tourism demographic, and facilitate travel planning from Southeast Asia to Macau’s entertainment offerings. This Singapore hub underscores the company’s strategy to position Macau as a premier tourism and leisure destination across the region.
The 212 shows and sports events of 2025 thus represent more than just entertainment milestones; they are part of a comprehensive reimagining of Macau’s identity as it seeks to balance its world-renowned casino industry with vibrant cultural, sporting, and entertainment sectors that appeal to diverse audiences and support sustainable tourism growth.