Hilton and INSPIRE Ink Strategic Alliance, Bringing Hilton Honors to Resorts

Hilton recently announced a landmark partnership with INSPIRE Entertainment Resort in South Korea, under which the resort’s three hotel towers will now join the Hilton system under franchise, and participate in the Hilton Honors loyalty program. This integration enables guests at INSPIRE to access the full spectrum of Hilton Honors benefits—including exclusive member discounts, free standard Wi-Fi, and the ability to use a mix of points and cash when booking through Hilton’s preferred channels.

INSPIRE Entertainment Resort, located on Yeongjong Island near Incheon International Airport, is a massive integrated complex with 1,275 rooms, a casino, entertainment arena, indoor water park, shopping, dining and convention spaces. While previously managed by Mohegan, its operational control has shifted in recent months—Mohegan recognized a gain after losing operational control of the property. The resort has also been placed on the market by Bain Capital, which assumed management control following Mohegan’s covenant default. 

By aligning with Hilton, INSPIRE gains access to Hilton’s global loyalty ecosystem and brand recognition, which may help attract a more diverse international guest base. At the same time, Hilton expands its footprint in South Korea’s resort and integrated entertainment sector. This move reflects a growing trend of hotels and integrated resorts leveraging established loyalty platforms to boost occupancy, cross-sell amenities, and deepen guest engagement in highly competitive tourism markets.