Macao Taps Hubei Market — Melco Champions Tourism Showcase

The Macao Government Tourism Office (MGTO) is orchestrating an "Experience Macao" roadshow in Hubei — specifically targeting Wuhan — from September 5 to 8, aiming to immerse mainland travellers in Macao’s vibrant tourism and “tourism +” offerings. The event blends live performances, cultural showcases, exclusive travel promotions, and themed tourism experiences that bring Macao’s diverse culinary landscape, heritage allure, and entertainment to life.

Melco Resorts & Entertainment is playing a prominent role in this initiative, backing the roadshow by enhancing visitor engagement with its world-class hospitality, dining, and convention facilities. Melco’s involvement aligns with its ongoing strategy to leverage MGTO’s global promotions and expand outreach in high-potential markets, especially among mainland China's FIT (free independent traveler) and group segments.

As Chinese regional visitor numbers gradually recover, the roadshow signals Macao’s intent to boost its presence in Hubei through targeted immersion that mixes entertainment, gastronomy, and immersive travel experiences. With Melco’s brand backing and MGTO’s creative “tourism +” approach, the event aims to reignite interest and drive visitation to Macao’s integrated resorts and cultural landmarks.