Macau December Five-Star Hotel Room Rates Fall 6% to US$193

Average nightly room rates for five-star hotels in Macau continued to soften toward the end of 2025, reflecting a more competitive hospitality environment despite steady visitor flows.The average daily rate (ADR) for five-star rooms in December slipped 6% year-on-year to US$193, extending a downward trend seen across much of the year.

For full-year 2025, five-star ADRs were reported to be around 5% lower compared with the previous year, as operators adjusted pricing strategies amid increasing hotel inventory and shifting travel patterns. Industry observers note that while premium mass visitation has recovered, room supply growth—particularly from integrated resorts expanding non-gaming capacity—has put pressure on pricing, especially during non-peak periods.

The softer room rates come even as Macau continues efforts to diversify its tourism offering beyond gaming. Analysts suggest operators are prioritising occupancy, cross-property spend, and longer stays over maximising room yields, using accommodation pricing as a lever to drive foot traffic into gaming floors, retail, dining, and entertainment venues. This strategy mirrors trends seen in other major resort destinations, where hotel rooms increasingly function as demand drivers rather than standalone profit centres.

Looking ahead, market watchers say room pricing performance will depend heavily on event-driven demand, regional travel recovery, and the pace of new hotel openings. While headline ADRs may remain under pressure in the near term, operators with strong brand portfolios and integrated entertainment offerings are expected to be better positioned to balance volume and yield as Macau’s tourism market continues to recalibrate.