Sands China has officially launched ticket sales for the upcoming NBA China Games—part of its most ambitious non‑gaming venture yet—underscoring Macau’s strategic shift toward sports‑driven tourism and economic diversification.

Game Details & Fan Perks

• The Brooklyn Nets and Phoenix Suns are set to face off at the Venetian Arena from October 10–12, with ticket prices ranging from MOP 488 (~US $60) for basic seating to MOP 24,888 (~US $3,100) for exclusive VVIP floor access.

• Beyond the games, Sands China is staging an elevated “NBA Fan Day” on October 11, featuring multi‑champion Shaquille O’Neal, Hong Kong singer Keung To, and US rapper MC Jin—with tickets starting at MOP 388 (~US $48).

• Travel package provider Trip.com has already rolled out bundled deals—from RMB 17,999 to RMB 54,999 (approx. US $2,470–$7,500) for two guests, combining lodging at The Grand Londoner with event access.

Strategic Alignment: Sports + Tourism

This push is more than an event—it’s a keystone in Macau’s plan to reshape its economy:

• Analysts estimate each NBA event could generate US $9.6 million to US $16 million in local spending and draw 30,000 to 50,000 visitors.

• It aligns with Macau’s target to reduce its reliance on gaming, aiming for non‑gaming sectors to account for 60% of GDP by 2028—a notable shift from the current 80% reliance on gaming tax revenue.

• This mirrors strategies in global destinations like Las Vegas and Singapore, where major sporting events drive tourism and diversify revenue streams.

Beyond Games: Retail and Engagement

Sands China isn’t just hosting games—they’re creating a lasting brand presence:

• A full NBA Flagship Store is set to open at The Londoner Macau, offering fans immersive retail experiences.

• The pre‑season expansion and fan-focused programming build on a multi-year partnership with the NBA signed in 2024. This includes community outreach and youth development, positioning Macau as a global sports tourism hub.