In a landmark move, Shikenso, the AI-driven leader in sponsorship measurement, has been named the Official Sponsorship Analytics Provider for the Esports World Cup 2025 (EWC 2025)—marking the most comprehensive deployment of sponsorship analytics in esports history.

Scope that Redefines Scale

EWC 2025, hosted in Riyadh, Saudi Arabia from July 7 to August 24, stands as esports’ largest global event—featuring more than 25 tournaments, 24 game titles, a record US$70+ million prize pool, 2,000 elite players, and representation from 200 clubs across 100+ countries. Millions of fans both online and on-site are tuning in across broadcast, streaming, and social media platforms.

What Shikenso Brings to the Table

Shikenso’s AI-powered analytics toolkit will offer sponsors unprecedented visibility, covering every angle of brand exposure:

• Live broadcasts across all competitions

• Streaming platforms—Twitch, YouTube, regional TV, and more

• Social media & digital media via real-time monitoring and social listening

• In-game brand placements and on-site activations at Boulevard City’s massive venue

• Creator & influencer content across diverse channels

• Comprehensive analytics through brand surveys and uplift measurement studies to gauge impact and behavioral shifts

This partnership pushes the boundaries of sponsorship intelligence—tracking brand mentions, logo placements, and audience engagement with precision across platforms, games, and content types.

Arwin Fallah‑Shirazi, Co‑CEO & Co‑Founder of Shikenso, summed it up:

“The Esports World Cup represents the future of entertainment—a convergence of gaming, technology, and global culture that demands equally sophisticated measurement solutions. This partnership allows us to showcase how AI‑driven analytics can unlock the true commercial potential of esports’ biggest stage.”